Why Blogging is Good For Your Business

cartoon of man looking at a blog

We are living in the golden age of the blog. These days, it seems that just about every website you visit has a blog attached to it. But why? Is a blog really all that important to your website?


The short answer is yes.

Detective discovering a website through their blog

A regularly updated blog is vital to improving your website’s ranking; and ranking is what gets you to the top of the SERPs (Search Engine Results Page) on Google. The higher you rank, the more organic traffic your website will receive.
So let’s go through some reasons why blogging is good for your business.

1. Relevant Content Increases Organic Traffic

Google thrives on relevant content. The more relevant content surrounding your website, the higher it’ll be ranked. When someone enters a search query online, they’re looking for something specific. It’s Google’s job to give them the most relevant content to match their search.


And it’s your job to supply that content.


Simply put, the more content you put out there about your area of expertise, the more likely Google is to list you as a relevant source on the topic. This will increase organic traffic to your website.


A coffee shop writing about cute animals is unlikely to do much for their relevance and ranking. So make sure to keep your blog relevant to your business!

2. Keywords

By writing relevant posts on your blog, you’re providing keyword-rich content that will help push your site closer to the top of Google search queries, increasing organic traffic to your website.

Be careful though. Google is clever! Keyword stuffing will actually hurt your ranking, so make sure not to overuse search terms in your posts.

Write for your human audience first, then for search engines.

Cartoon of person writing for people not search engines

If you’re a small business just starting out in a big industry, it’s a good idea to find a niche. The more niche you are, the more specific your target audience will be, and the less competition you will face.

Once you’ve uncovered your niche, familiarise yourself with long-tail keywords rather than competing with the big guns over commonly used short-tail keywords.

For this, a keyword analysis tool can help you decide what terms you should be including in your writing.

Don’t forget to give your pictures relevant titles too!

3. Regularly Updated Content

As I’ve said earlier, Google thrives on relevance. The more relevant a website is considered to be, the higher it’s likely to rank. Regularly updating your website with new content suggests that the website is up-to-date and relevant.

Sometimes it can be difficult to come up with ideas for new content, but regularly blogging is important for boosting your online ranking.


Don’t forget to update old blog posts as you go too. Old posts can still generate a lot of traffic to your website as long as they remain relevant and fresh.

4. Become an Expert in Your Field

cartoon of scientist representing experts in his field

By posting regularly on your area of expertise, you are showing Google, and your audience, that you’re an expert on the topic.

If Google views you as an authority on a particular topic, it’s more likely to bring you up in search results.


So show your audience (and Google) that you know what you’re talking about!

5. Build Your Audience’s Trust.

An audience that doesn’t trust you is unlikely to want to deal with you.


By regularly posting, answering questions, showing your knowledge, even giving tips and tricks, you’re strengthening your relationship with your audience.


Blogging is a direct point of contact between your business and your target audience. Your audience wants to get to know you. So it’s important to develop your brand’s unique voice, and show your audience who you are.


Perhaps you’re worried that by sharing your knowledge, potential customers may just go off and do it themselves.


And that’s true, maybe they will. But if they didn’t find that information with you, they’d probably just move on to the next website until they found it.


It’s better to be the source of that information, than your competitors. Who knows, those DIY-ers may just think of you first when they come across a job that they can’t do themselves. It’s all about building good relationships.

Your audience needs to trust you. And you need to trust them. Now isn’t the time to be playing your cards close to your chest.

Trust your audience with information and they may just come to trust you with their money.

So don’t be shy in sharing!

How to Blog

Blogging is hard. It takes a lot of time, effort, and sometimes you just don’t feel like doing it. The good news is you can always hire a content writer to write your blog posts for you.


But if you want to try your hand at doing it yourself, there are many things to consider. For a truly successful blog, you’ll need:

– Attention-grabbing headlines

– Appropriate post-lengths

Pictures

– Attractive blog structure

SEO

Regular posting schedule

– Interesting, Relevant Content

Keep Blogging

cartoon of copywriter sitting at a desk writing

The most important thing about blogging is consistency. Once you start, you really can’t stop or you’ll quickly undo all the hard work and effort you’ve put into your blog. So be prepared to commit the time.

There are many ways to help you maintain your productivity. If you turn blogging into a habit, you’ll find it becomes as easy as eating breakfast every morning.


In writing your blog, there are many challenges you’ll meet along the way. Procrastination is one of them.

Procrastination is a struggle all writers experience, and learning to overcome it is as much of a skill as the writing itself.

There are multiple ways to get out of a procrastination loop such as:

. Writing first thing in the morning.

. Not checking devices the moment you wake up.

. Stream of consciousness writing.

. Breaking your tasks up into manageable pieces

. Avoiding perfectionism!

Blogging is Important

I hope I’ve helped you understand why blogging is good for your business. In fact, blogging is probably one of the more important things you can do for your website. By filling your website with an ever-growing source of engaging and keyword-rich content, you’re improving the relevance of your site.

The goal is to increase organic traffic to your website, and keep people engaged with interesting content.


The most important thing to keep in mind when writing for the web (so important it’s worth mentioning again) write for the human, then write for the search engine.

There’s no point working this hard to get to the top of the search results, only to have content that no one wants to read.

Have fun writing. Keep it up. And good luck!

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