A strong content marketing strategy is important for getting any business website seen online. Blogging is one of the most effective forms of content marketing.
But how do you do it? And how often should you do it?
There are three main ways to go about writing your blog posts: bulk blogging, daily and as-needed. When it comes to how often you should blog, there aren’t really any right or wrong answers.
Let’s explore the positives and negatives of each to work out what method is right for you.
Blogging in Bulk
This is my personal favourite.
I’ve always been an ‘all or nothing’ kind of girl. Essentially what this method involves is setting aside a large amount of time to produce a large amount of work.
Maybe you write ten blog posts in a day. Or you get a brochure, a CV, two blog posts and a flyer all written in the one go.
. You may only have to set aside one day a month to get all of your content written, and then you can focus on other projects for the rest of the month.
. Once you’re in the zone, it can be easier to keep writing and producing more content.
. It’s important to stick to a theme when you’re writing a blog, particularly for a small business. There’s a good chance you’re going to be dealing with very similar topics in each project. So all the information will be fresh and ready in your mind.
. You may also be able to repurpose content for other uses. For example, that blog you wrote about coffee can now be used as the basis of an infographic, and a Facebook post, and a newsletter.
. And because you only just wrote all of those projects, all that information will be readily available to you.
. Sometimes you just don’t have the time.
. You can burn yourself out.
. If you push too hard and go too long, you may find that the quality of your work declines the longer you go. This is why I always encourage you to take breaks, and proofread a day or two after finishing a project, when your mind is fresh enough to see those mistakes.
. It can feel like you’re repeating yourself.
. It can feel like you’re repeating yourself.
. It can feel like you’ve repeated the same point over and over again but rephrased it a little.
. It can be hard to get yourself motivated. You may end up procrastinating and getting nothing done, or you may struggle to come up with new ideas.
This method is based around the idea of turning writing into a habit by blogging at the same time every day.
. If you can develop the habit, you’re more inclined to keep doing it without even thinking about it.
. Less chance of burnout.
. Only need to commit a small portion of every day to writing.
. Consistent source of fresh content.
. It turns your mindset away from ‘hobby blogging’ and instead makes you think of blogging as your job. A more professional mindset may drive you to continue blogging consistently once you’ve established blogging as a daily expectation.
. It can be very hard to develop a habit.
. It can be very easy to break a habit. If your routine gets interrupted even once, it may be very difficult to get back on the horse.
. Some people may not have a small, consistent amount of time they can devote to writing every day.
. This is a very rigid structure. If you prefer a little more flexibility in your schedule, this one may not work for you.
Blogging as Needed
This method is just what it says it is. When you need to write a blog post, you write it. There’s no set time that you have to do it.
. If you don’t have a consistent amount of time to put into writing, this may be all you can manage.
. Some schedules are unpredictable and you may only find scraps of time here and there to write.
. With a little less rigidity in your schedule, you may find it easier to be creative and spontaneous with your writing.
. Without any structure or schedule, it’s very easy to forget to write.
. Inconsistent writing may result in inconsistent posting, which could throw your readers off as they never know when to expect your next post.
. It can be harder to justify taking time to write as it’s not a part of your regular schedule. This may result in your blog being neglected.
. Instead of viewing blogging as a professional part of running your business, an irregular schedule may make you less serious about blogging. The less serious you are about it, the more likely it is to be forgotten or delayed.
When it comes to how often you should blog, there aren’t really any right or wrong answers. There’s only what works for you. So try out each method and see which one works best for you.
The most important thing is that you keep blogging.
Don’t stop and lose all that hard-earned work!