There are many reasons why people buy goods or services. In order to sell successfully, you need to identify why your customers would want to buy what you’re selling.
Once you work out your customer’s ‘why’, you can begin to focus your marketing campaigns around these concepts.
This is a short list following on from this PDF printout which you are more than welcome to print as a reference.
Here are 15 of the most common reasons why people make purchases.
– To Make Life Easier
– To Save Money
– To Avoid Losing Money
– To Save Time
– To Escape Physical Pain
– To Feel Safe
– For Peace of Mind
– To Attract a Partner
– To Protect Loved Ones
– To Be Clean
– To Improve Health
– To Be More Comfortable
– To Be Happy
– To Learn
– To Gain Praise or Recognition
Understanding your target market is a step every business owner should be taking in order to grow their business.
Finding out your target market’s ‘why’ is the best way to work out your ‘how’.