How to write relevant content for your blog

Cartoon of girl thinking about relevant content for her blog

If you’re reading this, you’re probably considering writing a blog for your business. It’s a great idea. In fact, blogs are pretty much a necessity for any business website these days.


There are many reasons. They establish you as an expert in your field, for one. They develop a relationship with your target market. And they help boost your ranking in Google search results by providing keyword-rich content that your potential customers may come across in a search.

As long as what you’re posting is relevant, that is.

Why is relevancy important, you may be wondering.

Google thrives on relevancy. If you’re regularly writing content about your area of expertise, you’re streets ahead of many other businesses. If, on the other hand, you’re a gym blogging about the best video games of the month, your business is going to suffer for it.

So make sure to always write relevant content for your website.

There are many ways to come up with relevant content. Photos, how-to guides, announcements, infographics. If you think it will be interesting and beneficial to your target audience, write it.

Here are a couple of ways you can come up with ideas for your blog.

List the questions your customers might have about your business.

Thinking laterally to generate content ideas. cartoon

Write a list of all the questions you’ve been asked, or think you could be asked by your clients. Let’s say you own a coffee store. Customers might ask what the difference between dark and medium roast is. How to froth the milk for a latte at home. What a ristretto shot is. Or even how to make a compost heap out of used coffee grounds.

You know your customers better than anyone. What questions are they asking? Once you have a list, write a blog post based around each question.

You’ll find more ideas pop into your head as you go!

Ask your customers.

If worse comes to worst, ask your customers what kind of information they would like to read in a blog. The best way to know what your customers want to read is to ask them directly what would interest them. This will save you a lot of time guessing.

List all the benefits of your product.

Back to our coffee store. What are some benefits you can think of for drinking coffee? It’s a quick energy boost. It wakes you up in the morning. A coffee date is a great, relaxed way to spend time with friends. Now write a blog post about each of those topics.

Think of the benefits of your business, and think of some ways you can put those into blog posts.

Think Laterally

Cartoon of person thinking about content ideas

Think of some things that are related to your business, but not directly connected. Referring back to our coffee store, you have home coffee machines, coffee pods, coffee mugs, keep cups. All of these are a great, relevant basis for a blog post.

Is there anything you can think of that is related to your business? Write about it!

Success Stories and Case Studies.

Talk to your clients. Maybe you’ll learn the story of how your business changed your client’s life.

You’ll find many people who are eager to tell their story, and if your business genuinely did have a positive impact on their lives, there’s a good chance they’ll be happy to tell you about it.

Besides, a positive review from a real client looks good. A blog post on how your gym completely transformed your client’s life, for example, is a great way to show the benefits of your business, without having to do much work coming up with a story. Your client has told the story for you!

When it comes to writing relevant content for your website, the most important questions to ask yourself are ‘will this content benefit my target market?’ and ‘will this entertain my target market?’ If the answer to both is yes, then write it.

Hopefully you’ve found a couple of ideas in here that will help you get your blog up and running.

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