How to build an FAQ Page is pretty straight forward.
Simply put, you compile a list of the most Frequently Asked Questions that your customers want to know, and you answer them!
This saves you time answering questions that you’ve been asked a million times before. It also saves your customers the time (and sometimes the embarrassment) of having to ask those questions themselves.
People want the buying process to be as straightforward and pain-free as possible. Make it easy for them. Answer those questions in an FAQ page before they even have to ask.
At the end of the day, the more unanswered questions a potential customer has about your brand, the less safe they will feel in spending their money with you.
Besides, including an FAQ page shows people that you understand them. You know the types of questions that they want answered and have already answered them!. This shows you’ve got experience. This goes a long way to building trust with your audience.
Here are a few ways you can improve your FAQ page.
Keep it succinct
People visiting your page just want their questions answered. They don’t want to churn through pages and pages to find what they’re looking for.
Answer questions as simply as possible.
Include a search bar or table of contents
The easier it is to find the answer, the more likely visitors to your page are to stick around. Make life easy for them. If you’ve got a lot of questions on your FAQ section, include a search bar or a table of contents.
Put a positive spin on it
Don’t shy away from answering questions that may seem negative. Instead, put your thinking cap on and try to answer those questions in a positive light.
If you commonly get asked why your company is more expensive than your competitors, talk about how you offer a much better service. How, in the long run, you’re actually saving them money because your service will protect them against future problems.
Put a little personality into your FAQs
When you build an FAQ page, it doesn’t all have to be serious. Throw a fun question into your FAQs, or show a bit of personality when answering questions. Make it fun! It’s a great way to exhibit your brand’s voice.
Where to find the questions your customers are asking?
From your customers
Whether its over the phone, via email or in person, note down any questions your customers ask you. If you find that you’re getting asked the same question a lot, put it in your FAQ page.
From your competitors
Chances are your competitors are getting asked a lot of the same questions as you. Have a look at their FAQ page and decide which ones are relevant to you.
Start typing in the start of questions about your business into Google. Once autosuggest kicks in, take a look at what Google thinks you might be trying to ask. This indicates the most common questions entered into the search bar and are a great source of FAQs for you!
Your FAQ page is an important way of engaging with your target market. It can show your expertise, and is a great way to show a bit of your brand’s personality.
It’s as much a PR tool as any other page on your website.
So don’t waste it!