When it comes to growing your business, building trust with your customers is an important step towards success.
If you don’t have their trust, you’re unlikely to have their business.
Here are some easy ways you can build trust with your customers.
Show them that you know what they want:
Getting to know your customers is vital to building a relationship with them. If your customers feels that you know what they want, they’ll be more inclined to trust that you can give it to them.
By asking your customers, taking surveys, and writing a features and benefits list, you can see what your customers want and what you can offer them.
If the customer feels that you understand them, they are more likely to trust you.
Offer valuable content:
Writing blogs, updating your Facebook, releasing a monthly newsletter, if you’re offering valuable, engaging content to your customers, you’re building trust.
By building a rapport and becoming a reliable source of information to your customers, you can start to develop that relationship that’s so important for helping businesses thrive.
Think of your content as little gifts that you offer to people who visit your website. But don’t always expect something in return, these things take time
Interact with your customers:
Ask questions. Conduct surveys. Make quizzes. Offer prizes! The more you interact with your customers, the more you can build trust with them.
Always keep the lines of communication open between you and your customers.
Don’t be ‘salesy’:
The time of ‘salesy’ copy is dying.
We’re living in the age of information. It’s why blogs have become so important.
People don’t want to be sold things anymore. They want to have a conversation. They want to learn, to engage and to make informed decisions. If you come off as pushy or too eager to sell, people are more likely to turn away from you and your business.
Have a conversation with your customers:
Keep your tone conversational. Speak like a human being! That means no salesy language and dialing back on the formalities. You’re just having a chat.
When you write copy, whether for a newsletter, website or a simple blog post, keeping your tone natural is the best way to build a trusting relationship. People don’t want to feel like they’re talking to a robot, or even to a business. They want to talk to real, authentic humans.
So keep your copy human and you’re well on your way to building trust with your customers.
Consistency comes in many forms. From releasing content on time every time, to maintaining a consistent tone of voice in your copy.
Make sure your copy is consistent with your brand and its values. Anything else will come off as dishonest.
You don’t want to be seen as two-faced!
It’s funny how so many lists have left this one off, but if you aren’t trustworthy, you can’t ever expect your customers to think that you are.
So show them that your business is worth trusting. Show up to those meetings on time. Respond to those emails. Follow through on your promises. Be the person and the business that you want people to see you as.
At the end of the day, if you can’t be trusted, you won’t be.