Learn to Fail

The most successful people in the world all have one thing in common. They all have a healthy relationship with failure. As children we’re taught to fear failure. To avoid it like the plague. But if we’re too afraid to fail, how will we ever learn? How will we ever grow? Would Monet have learned to paint if he’d not first learnt how to fail?  Do you think we would have penicillin today if theContinue reading “Learn to Fail”

Digital Marketing For Business Owners

SEO For Your Website Digital marketing can be difficult and time-consuming. While business owners may wish to try writing their SEO website copy themselves, there are a lot of rules to writing for the web. This can feel a little overwhelming. The good news is, you don’t have to do it alone! This guide to digital marketing for business owners will step you through the basics of SEO for your website, so you can startContinue reading “Digital Marketing For Business Owners”

How to List Your Business on Google Maps for Free to Boost Your Local Business Marketing

There are a couple of things you can do to boost your local business marketing and start selling to a local audience. The first and easiest thing to do is to list your business on Google for free. Listing your business with Google is quick and easy. By getting your business to show on Google maps, people who search for relevant goods or services in your area will be able to find you. That’s becauseContinue reading “How to List Your Business on Google Maps for Free to Boost Your Local Business Marketing”

Great Copywriting Tip #5: It Isn’t About You

If you’re starting your copy with ‘we’ or ‘I’ statements, you’re starting your copy wrong. At the end of the day, people don’t care about you or your business, and they certainly don’t want to be told all about how great you are. What they care about is what you and your business can do for them. So tell them! Talk about the customer: what they want, what they need, and how you can giveContinue reading “Great Copywriting Tip #5: It Isn’t About You”

What is the difference between Long Tail and Short Tail Keywords?

We discussed earlier how important keyword research is for getting your website discovered on Google, but did you know there were two types of keywords: long tail and short tail? But what is the difference between long tail and short tail keywords? And how can they be used to help your website ranks in Google SERPs? You’re right to ask, because both of them have their strengths and their weaknesses, and you should be tryingContinue reading “What is the difference between Long Tail and Short Tail Keywords?”