Great Copywriting Tip #1: Keep it Simple

You’re smart. If you’re taking the time to look into copywriting for your business, you’re clearly ahead of the game. But you don’t have to constantly prove it to people, especially when marketing your business. True intelligence is being able to explain the most complex of ideas in the simplest of ways. It’s not about showing off your vocabulary, or demonstrating your intelligence. Trying too hard to look intelligent quite often results in people thinkingContinue reading “Great Copywriting Tip #1: Keep it Simple”

How to Use Keywords to Improve Your SEO

You’ve probably heard the term ‘keywords’ a lot in the process of building your website, and perhaps you’re wondering what exactly that means and why they’re so important to your SEO. Keywords are the words and phrases that you would expect people to type into search engines in order to find your website. Obviously if those words aren’t actually in your website, then you’re unlikely to to be found, so it’s important to weave theseContinue reading “How to Use Keywords to Improve Your SEO”

How to Develop Your Brand Identity

Here are 7 Easy Ways You Can Develop a Brand Voice For Your Business The information that you put into your website is important. The way you communicate this information is just as important. Like it or not, brand development is an important part of your business strategy. A big part of that is deciding who you want your business to be, and what voice it should have. Your brand identity can be anything youContinue reading “How to Develop Your Brand Identity”

How to Build an FAQ Page

How to build an FAQ Page is pretty straight forward. Simply put, you compile a list of the most Frequently Asked Questions that your customers want to know, and you answer them! This saves you time answering questions that you’ve been asked a million times before. It also saves your customers the time (and sometimes the embarrassment) of having to ask those questions themselves. People want the buying process to be as straightforward and pain-freeContinue reading “How to Build an FAQ Page”

Here’s How You Can Build Trust With Your Customers

When it comes to growing your business, building trust with your customers is an important step towards success. If you don’t have their trust, you’re unlikely to have their business. Here are some easy ways you can build trust with your customers. Show them that you know what they want: Getting to know your customers is vital to building a relationship with them. If your customers feels that you know what they want, they’ll beContinue reading “Here’s How You Can Build Trust With Your Customers”