How to Develop a USP (Unique Sales Proposition)

Most companies want to be the best in their industry. But with everyone jostling for position, you really just end up with a whole pile of … sameness. At that point, being ‘the best’ loses all meaning and nothing really stands out of the crowd. So instead of trying to be the best, why not try simply to be different? This is why it’s important to develop a USP (Unique Sales Proposition). It’s what getsContinue reading “How to Develop a USP (Unique Sales Proposition)”

Here’s Why You Need to Hire a Copywriter

The decision to hire a copywriter is sometimes a hard one for business owners. After all, copywriters can be quite expensive … but are they really worth the money? In short, yes. If you hire a good copywriter, you stand to gain more than you think. Here are just some of the reasons why a you need a copywriter writing for your business. Copywriters are experienced writers Copywriters write words that sell. Not only haveContinue reading “Here’s Why You Need to Hire a Copywriter”

How to Find a Copywriter and 7 Things to Look Out For

There are many freelance copywriters out in the world with a wide variety of skills and skill levels. Sometimes it can feel impossible to know which one to pick. Here are seven things to look out for when trying to find a good, professional copywriter who’ll write excellent copy for your business. Are They a Copywriter, an SEO Specialist or an All-Rounder? Make sure that you actually find a copywriter, or even better, an SEOContinue reading “How to Find a Copywriter and 7 Things to Look Out For”

How To Define Your Target Market

Many business owners, when asked who their target market is, tend to think big. ‘Everyone!’ They declare. But trying to advertise to everyone is expensive, time consuming, and if you’re a small or startup business, downright impossible. And those are just a few of the reasons why you need to define your target market. By not defining a target market, you end up wasting time and money advertising to customers who aren’t even interested inContinue reading “How To Define Your Target Market”

The Top 15 Reasons Why People Buy Things

There are many reasons why people buy goods or services. In order to sell successfully, you need to identify why your customers would want to buy what you’re selling. Once you work out your customer’s ‘why’, you can begin to focus your marketing campaigns around these concepts. This is a short list following on from this PDF printout which you are more than welcome to print as a reference. Here are 15 of the mostContinue reading “The Top 15 Reasons Why People Buy Things”