Why You Need to Determine Your Target Market

Whether you’re an established business or just starting out, you need to determine your target market. The sooner you can identify who you’re selling to, the sooner you can start tailoring your marketing campaigns to them. The more targeted your marketing and copywriting is, the more successful it will be. But why is this? Why is it so important to target a specific audience? No one wants to feel like they’re just a number, whichContinue reading “Why You Need to Determine Your Target Market”

Is Procrastination Ruining Your Life?

7 Ways to Stop Procrastinating (and Get Back to Marketing Your Business) You’ve got two blog posts to finish, a brochure to write, and you really need to get onto that sales letter you’ve been meaning to send out for weeks. But the next thing you know, you’ve paired all your socks, you’ve alphabetised your bookcase, and you’ve just begun to learn how to bake your own bread. Uh oh, you’re procrastinating. Procrastination is oneContinue reading “Is Procrastination Ruining Your Life?”

What is Copywriting

When you’re on a website, perusing a brochure, or reading any piece of writing that’s come from a business, you’re unlikely to find the name of the copywriter who wrote it. It’s not like writing a book or making art. Copywriters tend to work in the shadows (honestly, if you knew they were there, they probably didn’t doing a very good job). So what is copywriting exactly? That question gets asked a lot. When IContinue reading “What is Copywriting”

How Often Should You Blog?

A strong content marketing strategy is important for getting any business website seen online. Blogging is one of the most effective forms of content marketing. But how do you do it? And how often should you do it? There are three main ways to go about writing your blog posts: bulk blogging, daily and as-needed. When it comes to how often you should blog, there aren’t really any right or wrong answers. Let’s explore theContinue reading “How Often Should You Blog?”

How to write relevant content for your blog

If you’re reading this, you’re probably considering writing a blog for your business. It’s a great idea. In fact, blogs are pretty much a necessity for any business website these days. Why? There are many reasons. They establish you as an expert in your field, for one. They develop a relationship with your target market. And they help boost your ranking in Google search results by providing keyword-rich content that your potential customers may comeContinue reading “How to write relevant content for your blog”