9 Tips on How to Write a Good Headline

So you want to learn how to write a good headline? It’s certainly a good skill to have. After all, your headline is the first interaction you’ll get with your target audience, and if you don’t absolutely nail it, it may very well be your last interaction with them too.  Studies have shown that while 8 out of 10 people will read a headline, only 2 out of 10 will actually click on it, whichContinue reading “9 Tips on How to Write a Good Headline”

Myths About Copywriters

There are a lot of myths about copywriters floating around and I feel it might be time to straighten a couple of things out.  Copywriting is a bit of a ‘secret’ occupation, so it’s understandable that there’s a lot of misunderstandings about the profession. So let’s take a look at some of the most common myths about copywriters.  1. Copywriters protect your intellectual property. Nope. Those are copyrights.  Copywriters write the stuff that copyrights protectContinue reading “Myths About Copywriters”

Digital Marketing For Business Owners

SEO For Your Website Digital marketing can be difficult and time-consuming. While business owners may wish to try writing their SEO website copy themselves, there are a lot of rules to writing for the web. This can feel a little overwhelming. The good news is, you don’t have to do it alone! This guide to digital marketing for business owners will step you through the basics of SEO for your website, so you can startContinue reading “Digital Marketing For Business Owners”

Great Copywriting Tip #5: It Isn’t About You

If you’re starting your copy with ‘we’ or ‘I’ statements, you’re starting your copy wrong. At the end of the day, people don’t care about you or your business, and they certainly don’t want to be told all about how great you are. What they care about is what you and your business can do for them. So tell them! Talk about the customer: what they want, what they need, and how you can giveContinue reading “Great Copywriting Tip #5: It Isn’t About You”

What is the difference between Long Tail and Short Tail Keywords?

We discussed earlier how important keyword research is for getting your website discovered on Google, but did you know there were two types of keywords: long tail and short tail? But what is the difference between long tail and short tail keywords? And how can they be used to help your website ranks in Google SERPs? You’re right to ask, because both of them have their strengths and their weaknesses, and you should be tryingContinue reading “What is the difference between Long Tail and Short Tail Keywords?”