Here’s Why You Need to Hire a Copywriter

The decision to hire a copywriter is sometimes a hard one for business owners. After all, copywriters can be quite expensive … but are they really worth the money? In short, yes. If you hire a good copywriter, you stand to gain more than you think. Here are just some of the reasons why a you need a copywriter writing for your business. Copywriters are experienced writers Copywriters write words that sell. Not only haveContinue reading “Here’s Why You Need to Hire a Copywriter”

How to Find a Copywriter and 7 Things to Look Out For

There are many freelance copywriters out in the world with a wide variety of skills and skill levels. Sometimes it can feel impossible to know which one to pick. Here are seven things to look out for when trying to find a good, professional copywriter who’ll write excellent copy for your business. Are They a Copywriter, an SEO Specialist or an All-Rounder? Make sure that you actually find a copywriter, or even better, an SEOContinue reading “How to Find a Copywriter and 7 Things to Look Out For”

Is Procrastination Ruining Your Life?

7 Ways to Stop Procrastinating (and Get Back to Marketing Your Business) You’ve got two blog posts to finish, a brochure to write, and you really need to get onto that sales letter you’ve been meaning to send out for weeks. But the next thing you know, you’ve paired all your socks, you’ve alphabetised your bookcase, and you’ve just begun to learn how to bake your own bread. Uh oh, you’re procrastinating. Procrastination is oneContinue reading “Is Procrastination Ruining Your Life?”

What is Copywriting

When you’re on a website, perusing a brochure, or reading any piece of writing that’s come from a business, you’re unlikely to find the name of the copywriter who wrote it. It’s not like writing a book or making art. Copywriters tend to work in the shadows (honestly, if you knew they were there, they probably didn’t doing a very good job). So what is copywriting exactly? That question gets asked a lot. When IContinue reading “What is Copywriting”

How Often Should You Blog?

A strong content marketing strategy is important for getting any business website seen online. Blogging is one of the most effective forms of content marketing. But how do you do it? And how often should you do it? There are three main ways to go about writing your blog posts: bulk blogging, daily and as-needed. When it comes to how often you should blog, there aren’t really any right or wrong answers. Let’s explore theContinue reading “How Often Should You Blog?”