What is Keyword Stuffing and Why Should You Avoid It?

Keyword stuffing is known as a type of ‘Black-hat SEO’. Black-hat SEO refers to dishonest methods of getting websites ranking high in the Google search engine results page (SERPs). Tactics often used by dodgy copywriters include spam, invisible text and keyword stuffing. But what is keyword stuffing, and why should you avoid it? Keyword stuffing refers to the tactic of repeatedly ‘stuffing’ keywords into your web page to artificially improve the page’s search engine ranking.Continue reading “What is Keyword Stuffing and Why Should You Avoid It?”