9 Tips on How to Write a Good Headline

So you want to learn how to write a good headline? It’s certainly a good skill to have. After all, your headline is the first interaction you’ll get with your target audience, and if you don’t absolutely nail it, it may very well be your last interaction with them too.  Studies have shown that while 8 out of 10 people will read a headline, only 2 out of 10 will actually click on it, whichContinue reading “9 Tips on How to Write a Good Headline”

Digital Marketing For Business Owners

SEO For Your Website Digital marketing can be difficult and time-consuming. While business owners may wish to try writing their SEO website copy themselves, there are a lot of rules to writing for the web. This can feel a little overwhelming. The good news is, you don’t have to do it alone! This guide to digital marketing for business owners will step you through the basics of SEO for your website, so you can startContinue reading “Digital Marketing For Business Owners”

What is the difference between Long Tail and Short Tail Keywords?

We discussed earlier how important keyword research is for getting your website discovered on Google, but did you know there were two types of keywords: long tail and short tail? But what is the difference between long tail and short tail keywords? And how can they be used to help your website ranks in Google SERPs? You’re right to ask, because both of them have their strengths and their weaknesses, and you should be tryingContinue reading “What is the difference between Long Tail and Short Tail Keywords?”

How to Use Keywords to Improve Your SEO

You’ve probably heard the term ‘keywords’ a lot in the process of building your website, and perhaps you’re wondering what exactly that means and why they’re so important to your SEO. Keywords are the words and phrases that you would expect people to type into search engines in order to find your website. Obviously if those words aren’t actually in your website, then you’re unlikely to to be found, so it’s important to weave theseContinue reading “How to Use Keywords to Improve Your SEO”

Why Blogging is Good For Your Business

We are living in the golden age of the blog. These days, it seems that just about every website you visit has a blog attached to it. But why? Is a blog really all that important to your website? The short answer is yes. A regularly updated blog is vital to improving your website’s ranking; and ranking is what gets you to the top of the SERPs (Search Engine Results Page) on Google. The higherContinue reading “Why Blogging is Good For Your Business”