What is Content Marketing? (And Why You Need It)

You’ve got a wonderful business, a product you know people will love, and now you’re trying to get customers to buy it. By this point you’ve probably already scoured the internet looking for resources on how best to market your business… and you might be finding a lot of conflicting information.  All this talk of integrated marketing, business plans, social media, content marketing; where do you even start?! Well I’m an SEO copywriter and contentContinue reading “What is Content Marketing? (And Why You Need It)”

9 Tips on How to Write a Good Headline

So you want to learn how to write a good headline? It’s certainly a good skill to have. After all, your headline is the first interaction you’ll get with your target audience, and if you don’t absolutely nail it, it may very well be your last interaction with them too.  Studies have shown that while 8 out of 10 people will read a headline, only 2 out of 10 will actually click on it, whichContinue reading “9 Tips on How to Write a Good Headline”

How To Write Long Form Content

Should you write long form content? There’s been fierce debate amongst content marketers about this for years. Some swear by long form content, while others say that people on the internet don’t have the time or the attention-span to read long articles anymore.  However, studies and statistics have shown that long form content tends to rank higher on Google and attract more backlinks than shorter forms of content. And while your audience may not readContinue reading “How To Write Long Form Content”

How to Recycle Your Content Marketing

Content marketing can be stressful sometimes. At times it can feel like you’re in a loop, trudging along on an endless treadmill of content generation. Of course content creation can be fun, but the longer you do it, the more scarce your supply of inspiration can become. Some days it might feel like you’ve used up just about every fact, figure and idea there is. So what if I told you that you don’t alwaysContinue reading “How to Recycle Your Content Marketing”

Myths About Copywriters

There are a lot of myths about copywriters floating around and I feel it might be time to straighten a couple of things out.  Copywriting is a bit of a ‘secret’ occupation, so it’s understandable that there’s a lot of misunderstandings about the profession. So let’s take a look at some of the most common myths about copywriters.  1. Copywriters protect your intellectual property. Nope. Those are copyrights.  Copywriters write the stuff that copyrights protectContinue reading “Myths About Copywriters”