Great Copywriting Tip #3: Walk a Mile in Their Shoes

You don’t just need to know who your target market is, you need to understand what they want as well. Be interested in them. What are their likes and dislikes? What are their needs? Their hobbies? Their experiences? The more you can empathise with your target market, the more you’ll be able to relate to them and make them offers that they genuinely want. You need to be able to walk a mile in theirContinue reading “Great Copywriting Tip #3: Walk a Mile in Their Shoes”

Why Web Designers Should Collaborate With a Freelance Copywriter

7 Reasons Why Web Designers and Freelance Copywriters are a Match Made in Heaven. A web designer and a copywriter. Has there ever been a more perfect partnership? When it comes to collaborating as a web designer, you really should look into finding yourself a freelance SEO copywriter that you can trust. You stand to gain a lot from the partnership, whether you work together directly or simply refer your clients on to them. HereContinue reading “Why Web Designers Should Collaborate With a Freelance Copywriter”

10 Quick and Easy Ways to Come Up With Content Ideas

Sometimes the hardest part of creating quality content for your blog isn’t the writing, it’s coming up with ideas. Content generation is difficult whether you’re just starting out as a blogger, or if you’ve been writing for years. Sometimes you just run out of inspiration! But don’t worry. It happens to the best of us and there are plenty of simple ways to come up with ideas for your blog: Ask Your Audience Want toContinue reading “10 Quick and Easy Ways to Come Up With Content Ideas”

Great Copywriting Tip #2: Write In a Conversational Tone

People want to be able to relate to you on a human level, they don’t want to be stuck talking to a lawyer (unless you are a lawyer) or a robot (unless you are a robot). In marketing it’s important, whether online or on paper, to write as though you were having a conversation with your customer. But how do you write in a conversational tone? Try reading your copy out loud to a friendContinue reading “Great Copywriting Tip #2: Write In a Conversational Tone”

Great Copywriting Tip #1: Keep it Simple

You’re smart. If you’re taking the time to look into copywriting for your business, you’re clearly ahead of the game. But you don’t have to constantly prove it to people, especially when marketing your business. True intelligence is being able to explain the most complex of ideas in the simplest of ways. It’s not about showing off your vocabulary, or demonstrating your intelligence. Trying too hard to look intelligent quite often results in people thinkingContinue reading “Great Copywriting Tip #1: Keep it Simple”