How Often Should You Blog?

A strong content marketing strategy is important for getting any business website seen online. Blogging is one of the most effective forms of content marketing. But how do you do it? And how often should you do it? There are three main ways to go about writing your blog posts: bulk blogging, daily and as-needed. When it comes to how often you should blog, there aren’t really any right or wrong answers. Let’s explore theContinue reading “How Often Should You Blog?”

How to write relevant content for your blog

If you’re reading this, you’re probably considering writing a blog for your business. It’s a great idea. In fact, blogs are pretty much a necessity for any business website these days. Why? There are many reasons. They establish you as an expert in your field, for one. They develop a relationship with your target market. And they help boost your ranking in Google search results by providing keyword-rich content that your potential customers may comeContinue reading “How to write relevant content for your blog”

Why Blogging is Good For Your Business

We are living in the golden age of the blog. These days, it seems that just about every website you visit has a blog attached to it. But why? Is a blog really all that important to your website? The short answer is yes. A regularly updated blog is vital to improving your website’s ranking; and ranking is what gets you to the top of the SERPs (Search Engine Results Page) on Google. The higherContinue reading “Why Blogging is Good For Your Business”

What is Keyword Stuffing and Why Should You Avoid It?

Keyword stuffing is known as a type of ‘Black-hat SEO’. Black-hat SEO refers to dishonest methods of getting websites ranking high in the Google search engine results page (SERPs). Tactics often used by dodgy copywriters include spam, invisible text and keyword stuffing. But what is keyword stuffing, and why should you avoid it? Keyword stuffing refers to the tactic of repeatedly ‘stuffing’ keywords into your web page to artificially improve the page’s search engine ranking.Continue reading “What is Keyword Stuffing and Why Should You Avoid It?”