What is Content Marketing? (And Why You Need It)

You’ve got a wonderful business, a product you know people will love, and now you’re trying to get customers to buy it. By this point you’ve probably already scoured the internet looking for resources on how best to market your business… and you might be finding a lot of conflicting information.  All this talk of integrated marketing, business plans, social media, content marketing; where do you even start?! Well I’m an SEO copywriter and contentContinue reading “What is Content Marketing? (And Why You Need It)”

Why Blogging is Good For Your Business

We are living in the golden age of the blog. These days, it seems that just about every website you visit has a blog attached to it. But why? Is a blog really all that important to your website? The short answer is yes. A regularly updated blog is vital to improving your website’s ranking; and ranking is what gets you to the top of the SERPs (Search Engine Results Page) on Google. The higherContinue reading “Why Blogging is Good For Your Business”