What is Content Marketing? (And Why You Need It)

You’ve got a wonderful business, a product you know people will love, and now you’re trying to get customers to buy it. By this point you’ve probably already scoured the internet looking for resources on how best to market your business… and you might be finding a lot of conflicting information.  All this talk of integrated marketing, business plans, social media, content marketing; where do you even start?! Well I’m an SEO copywriter and contentContinue reading “What is Content Marketing? (And Why You Need It)”

9 Tips on How to Write a Good Headline

So you want to learn how to write a good headline? It’s certainly a good skill to have. After all, your headline is the first interaction you’ll get with your target audience, and if you don’t absolutely nail it, it may very well be your last interaction with them too.  Studies have shown that while 8 out of 10 people will read a headline, only 2 out of 10 will actually click on it, whichContinue reading “9 Tips on How to Write a Good Headline”

How To Write Long Form Content

Should you write long form content? There’s been fierce debate amongst content marketers about this for years. Some swear by long form content, while others say that people on the internet don’t have the time or the attention-span to read long articles anymore.  However, studies and statistics have shown that long form content tends to rank higher on Google and attract more backlinks than shorter forms of content. And while your audience may not readContinue reading “How To Write Long Form Content”

How to Build an FAQ Page

How to build an FAQ Page is pretty straight forward. Simply put, you compile a list of the most Frequently Asked Questions that your customers want to know, and you answer them! This saves you time answering questions that you’ve been asked a million times before. It also saves your customers the time (and sometimes the embarrassment) of having to ask those questions themselves. People want the buying process to be as straightforward and pain-freeContinue reading “How to Build an FAQ Page”

How Often Should You Blog?

A strong content marketing strategy is important for getting any business website seen online. Blogging is one of the most effective forms of content marketing. But how do you do it? And how often should you do it? There are three main ways to go about writing your blog posts: bulk blogging, daily and as-needed. When it comes to how often you should blog, there aren’t really any right or wrong answers. Let’s explore theContinue reading “How Often Should You Blog?”