9 Tips on How to Write a Good Headline

So you want to learn how to write a good headline? It’s certainly a good skill to have. After all, your headline is the first interaction you’ll get with your target audience, and if you don’t absolutely nail it, it may very well be your last interaction with them too.  Studies have shown that while 8 out of 10 people will read a headline, only 2 out of 10 will actually click on it, whichContinue reading “9 Tips on How to Write a Good Headline”

How To Write Long Form Content

Should you write long form content? There’s been fierce debate amongst content marketers about this for years. Some swear by long form content, while others say that people on the internet don’t have the time or the attention-span to read long articles anymore.  However, studies and statistics have shown that long form content tends to rank higher on Google and attract more backlinks than shorter forms of content. And while your audience may not readContinue reading “How To Write Long Form Content”

How to Build an FAQ Page

How to build an FAQ Page is pretty straight forward. Simply put, you compile a list of the most Frequently Asked Questions that your customers want to know, and you answer them! This saves you time answering questions that you’ve been asked a million times before. It also saves your customers the time (and sometimes the embarrassment) of having to ask those questions themselves. People want the buying process to be as straightforward and pain-freeContinue reading “How to Build an FAQ Page”

How Often Should You Blog?

A strong content marketing strategy is important for getting any business website seen online. Blogging is one of the most effective forms of content marketing. But how do you do it? And how often should you do it? There are three main ways to go about writing your blog posts: bulk blogging, daily and as-needed. When it comes to how often you should blog, there aren’t really any right or wrong answers. Let’s explore theContinue reading “How Often Should You Blog?”

How to write relevant content for your blog

If you’re reading this, you’re probably considering writing a blog for your business. It’s a great idea. In fact, blogs are pretty much a necessity for any business website these days. Why? There are many reasons. They establish you as an expert in your field, for one. They develop a relationship with your target market. And they help boost your ranking in Google search results by providing keyword-rich content that your potential customers may comeContinue reading “How to write relevant content for your blog”