Great Copywriting Tip #5: It Isn’t About You

If you’re starting your copy with ‘we’ or ‘I’ statements, you’re starting your copy wrong. At the end of the day, people don’t care about you or your business, and they certainly don’t want to be told all about how great you are. What they care about is what you and your business can do for them. So tell them! Talk about the customer: what they want, what they need, and how you can giveContinue reading “Great Copywriting Tip #5: It Isn’t About You”

Great Copywriting Tip #4: Offer Your Target Market Freebies

In copywriting rule #3, you learnt who your target market was. Now, you need to make them an offer that you know they’ll love. The goal of this offer is to build relationships and collect potential leads for the future. If you have their email address, you have a method of contacting them. And if you can keep in contact with them, you have a better chance of turning them into a client. This isContinue reading “Great Copywriting Tip #4: Offer Your Target Market Freebies”

Great Copywriting Tip #3: Walk a Mile in Their Shoes

You don’t just need to know who your target market is, you need to understand what they want as well. Be interested in them. What are their likes and dislikes? What are their needs? Their hobbies? Their experiences? The more you can empathise with your target market, the more you’ll be able to relate to them and make them offers that they genuinely want. You need to be able to walk a mile in theirContinue reading “Great Copywriting Tip #3: Walk a Mile in Their Shoes”

Great Copywriting Tip #2: Write In a Conversational Tone

People want to be able to relate to you on a human level, they don’t want to be stuck talking to a lawyer (unless you are a lawyer) or a robot (unless you are a robot). In marketing it’s important, whether online or on paper, to write as though you were having a conversation with your customer. But how do you write in a conversational tone? Try reading your copy out loud to a friendContinue reading “Great Copywriting Tip #2: Write In a Conversational Tone”

Great Copywriting Tip #1: Keep it Simple

You’re smart. If you’re taking the time to look into copywriting for your business, you’re clearly ahead of the game. But you don’t have to constantly prove it to people, especially when marketing your business. True intelligence is being able to explain the most complex of ideas in the simplest of ways. It’s not about showing off your vocabulary, or demonstrating your intelligence. Trying too hard to look intelligent quite often results in people thinkingContinue reading “Great Copywriting Tip #1: Keep it Simple”