The Top 15 Reasons Why People Buy Things

There are many reasons why people buy goods or services. In order to sell successfully, you need to identify why your customers would want to buy what you’re selling. Once you work out your customer’s ‘why’, you can begin to focus your marketing campaigns around these concepts. This is a short list following on from this PDF printout which you are more than welcome to print as a reference. Here are 15 of the mostContinue reading “The Top 15 Reasons Why People Buy Things”

Why You Need to Determine Your Target Market

Whether you’re an established business or just starting out, you need to determine your target market. The sooner you can identify who you’re selling to, the sooner you can start tailoring your marketing campaigns to them. The more targeted your marketing and copywriting is, the more successful it will be. But why is this? Why is it so important to target a specific audience? No one wants to feel like they’re just a number, whichContinue reading “Why You Need to Determine Your Target Market”